I’ve done this opening shot for our Hahn Academy promo video at Captiv8. Its a full scene replacement/set extension with a live action plate of an oldschool Jaguar. The original concept art of the Academy was based on the Guggenheim museum in Spain.
The shooting conditions weren’t ideal, basically it was pouring rain all day with only a 20 minute window to get the shots (3 other VFX setups and plates). We shot on a Red Epic, and got some background and reflection plates of the glass entrance of Carriageworks, that were used as the entrance of this building. To make it easier maintaining continuity and most importantly save time, matching variations of these background plates were used in the following shots, so no 3D was necessary.
I tracked and rotoscoped the car in mocha, and then moved into Cinema 4D, and reworked a stock model of the Guggenheim museum, did projection mapping, additional modelling, cloth simulation for the flag, texturing, materials for the entire scene, a HDRI lighting and rendered various passes with the c4d renderfarm.
The passes then were imported to After Effects along with a 3D camera and planes, did some painting work on the background plates, and comped the whole thing together.
The project took around 7 days in total.